Of locomotives and logos

Of locomotives and logos

Accompanying the exhibition of the same name at the DB Museum in Nuremberg, the book “Design & Bahn” tells the story of how design has made German railway history and how the German railway has made design history. On almost 300 pages, the book presents the design, graphic design and fashion design of the German railway over a period of more than 120 years.

The comprehensive companion volume, with numerous illustrations and texts by renowned scholars as well as interviews with contemporary witnesses, provides the first insight into the design development of the railway in Germany. The narrative begins around 1900, when the design of the German railway began to receive greater attention. From the ideas of the Deutscher Werkbund to the developments of the HfG Ulm and current visions of the future, “Design & Bahn” offers an impressive journey through German design history.

Cover of the book “Design & Bahn” (bookstore edition), featuring an abstract graphic design, a technical drawing of a locomotive, and other design elements
Cover of the book “Design & Bahn” as a museum edition, featuring a red spine, a light-colored background, and technical drawings of a locomotive, the DB logo, and other design elements

The book was published as a trade edition by Prestel. The museum edition has a slightly different cover design. It features technical drawings of trains, seats, signs and logos applied to the cover using cold transfer printing. Another feature of the book design is the red cover, which makes the hardback book itself a design object.

A spread from the book “Design & Bahn” featuring historical black-and-white photos and accompanying text on a red background
vista — Designstudio for communication design in düsseldorf | Of locomotives and logos
vista — Designstudio for communication design in düsseldorf | Of locomotives and logos
vista — Designstudio for communication design in düsseldorf | Of locomotives and logos
vista — Designstudio for communication design in düsseldorf | Of locomotives and logos
vista — Designstudio for communication design in düsseldorf | Of locomotives and logos
A spread showing the evolution and features of seating options on German railways
A spread showing the evolution of MAN's industrial design through a systematic approach using models from 1960 to 1963

Alongside in-depth articles and multi-page interviews, red double-page spreads showcase selected key exhibits from the DB Museum’s collection – including historic railway seats, from the Rheingold to the modern ICE.

Close-up of a spread showing the “Foreword” section, featuring technical drawings of a locomotive and the S-Bahn symbol
Spread mockup of a double-page spread on the development of the DB logo: left page featuring a grid layout and pictograms, right page featuring the text “Between Information and Emotion – The Graphic Design of the Railroad”
A spread of mock-up pages shows Deutsche Bahn’s color scheme from the 1994 design guidelines, the evolution of pictograms from 1970 to 1996, and the wayfinding system developed by the design agency CDC in 1996

The book’s 24 chapters are divided by a clearly structured navigation approach. Based on the routing system of an urban railway, the different chapters are clearly arranged in terms of individual stations.

Spread mockup: left page showing a cross-section of a locomotive, right page with the text “Design and Technology—The Interplay of Form and Function in the Development of the VT 11.5”

Client: DB Museum Nuremberg, Prestel Publishing House
Services: Concept and consulting, editorial design, production
Year: 2021


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