vista is a communication design studio based in Düsseldorf, Germany. We develop unique design concepts for all areas of corporate and brand communication. Whether corporate identity, editorial design or digital solutions – we combine content-related work with sophisticated and high-quality design.
PUMA – The Graphic Heritage #foreverfaster
Online shop for pastry devotees Pure Pastry
Journal
-
December 2024
Identity Systems Germany opens in Japan
In the early 20th century, Germany produced some of the world's first examples of what would become known as corporate design. A few years after the end of the Second World War, West Germany took up the pioneering design principles of the past. The HfG Ulm and a number of young designers shaped a new understanding of systems design in the early 1960s. They created designs for Lufthansa, the 1972 Olympic Games in Munich and many other companies, institutions and events. The economically prosperous country, which had returned to democracy, demonstrated its new self-image with systematically developed design solutions that visually shaped everyday life.
The exhibition "Identity Systems Germany", which opened on 24 October 2024 at the kyoto ddd gallery, shows works from the "A5 Collection Düsseldorf". The collection on the history of graphic design, which has been built up since 2009, is based in our studio. The exhibition features selected posters that document corporate design projects and illustrate the use of visual identities. Other exhibits include rare design manuals, unique original documents, concept drawings and print samples that demonstrate the high quality of design work at the time. The focus is on the work of renowned designers such as Otl Aicher, Anton Stankowski, Helmut Schmid and Rolf Müller, whose contributions had a lasting impact on the visual and cultural identity of West Germany. The exhibition was curated and designed by Vista under the direction of Katharina Sussek and Jens Müller. "Identity Systems Germany" provides an in-depth insight into the significance of design as a reflection of social and economic dynamics. Further exhibitions are planned.
-
December 2024
Special stamp for the ShUM sites
The ShUM sites of Speyer, Worms and Mainz are central witnesses to Jewish history in Germany and Europe. In the Middle Ages, the Jewish communities in these cities formed the centre of European Jewry and had a lasting influence on Jewish culture with important synagogues, ritual baths and houses of learning. ShUM stands for the Hebrew names of Speyer, Worms and Mainz, and is considered the cradle of Ashkenazi Judaism. The stamps, which will be issued in December 2024, pay tribute to the ShUM sites both as UNESCO World Heritage Sites and as important centres of Jewish history.
Vista won an internal design competition organised by the Federal Ministry of Finance. The design takes up key architectural and cultural elements of the ShUM sites and presents them in a modern and clear design language. The official publication of the stamps was celebrated on 5 December 2024 at a ceremony in the ballroom of the Rhineland-Palatinate State Chancellery in Mainz. Representatives from culture, politics and society attended the event to underline the cultural importance of the SchUM sites and to present the stamps to a wide audience.