Journal

• August 2026

  Students from Osaka visiting vista

  As part of their trip to Germany, students from Osaka Seikei University visited our Düsseldorf studio. We gave them an insight into vista’s various areas of work and presented some of our projects and their development processes. Our focus was on branding and redesign projects, which we oversee from strategic development to creative implementation. We also covered the process of creating unique stamp designs, exhibitions at the ddd Gallery in Kyoto and the ggg Gallery in Tokyo, and book design. Using “The Elements of Brand Design” as an example, we demonstrated how content design, research and conception are intertwined in our daily studio work.

• July 2026

  Initial press reviews of “The Elements of Brand Design”

  Since early June, our book The Elements of Brand Design has been available in bookshops worldwide, sparking reviews from numerous media outlets. Rather than providing a historical overview, the book focuses on the present, offering insights into the design DNA of international brands such as Netflix, Instagram, Nike and Deutsche Bank through more than 100 case studies.

  A particular focus is given to the role of brand design in the age of generative AI. The British design magazine Creative Review highlights the enduring relevance of the core principles of effective brand design, while It's Nice That explores the evolution of modern branding. In the ”Schaufenster“, the newspaper supplement of ”Die Presse“, Valerie Zehethofer asks what makes brands stand out, and in an interview for the German Design Council's magazine Design Perspectives, we discuss the keys to successful brand design. Finally, Elisa Krisper describes the book as a Must-read for Creatives in Internet World Austria. We are pleased with the continued positive press coverage.